EVERSO
The second-hand concept store
strategy:
Creation of the city centre concept for the EasyCash suburban network
• Target a new city-dwelling clientele with a second-hand high-tech and luxury goods offering.
• Include the customer in a new, more responsible consumption logic.
solution:
• A library-store where the customer can spend time looking and unearth rare gems.
• An original visual identity that marks a radical departure from the sector’s usual codes.
• A coherent and outstanding CSR approach: furniture made in recycled wood from the Valdelia recycling sector, floor and counters in linoleum, etc.
expertise:
Strategy, logotype, graphic territory, architectural concept, customer journey and experience, project management assistance.
AN OUTSTANDING CSR
APPROACH
