GRAND OPTICAL FLAGSHIP
The department store for visual health
strategy:
Define the new architectural concept of the Champs Élysées flagship:
• Preserve the brand’s DNA and attract customers on this major avenue,
• Revamp the customer journey,
• Embody the brands’ know-how and expertise in visual health.
solution:
Our position:
• A magnificent and elegant ground floor devoted entirely to promoting products, original thematic spaces similar to Sport and Luxury shop-in-shops,
• A unique 1st floor that places the customer relationship at the heart of the process, devoted entirely to services, where customers are received in a peaceful and welcoming atmosphere.
expertise:
strategy, architectural concept, customer journey and experience, technical development, project management assistance.
THE DEPARTMENT
STORE SPIRIT
