PALAIS DES THÉS
strategy:
While respecting brand's DNA, this new concept is creating a connection between the commercial and relational customer journey to reveal the uniqueness of Palais des Thés. PASSION + TRANSMISSION = INITIATION
solution:
A central journey in 3 steps:
• To slow down and enjoy a welcome tea
• Awaken to tea: listen to yourself, discuss with the tea-sommelier and choose
• Nourish your curiosity: finalize your shopping and prepare your next tasting journey
A peripheral journey to promote the different product offer segments, and to highlight brand story-telling and contents.
expertise:
Strategy, graphic territory, architectural concept, customer journey and experience.
NB:
A useful and innovative digital device to create a sensorial and interactive experience of all kinds of tea: by lifting a glass tester to smell a certain type of tea, an iPad will deliver storytelling and product information.
