{"id":3035,"date":"2021-09-01T13:24:35","date_gmt":"2021-09-01T13:24:35","guid":{"rendered":"https:\/\/www.marketvalue.fr\/?p=3035"},"modified":"2021-09-16T12:18:37","modified_gmt":"2021-09-16T12:18:37","slug":"click-collect-un-espace-et-non-plus-un-service","status":"publish","type":"post","link":"https:\/\/staging.mv-design.fr\/en\/click-collect-un-espace-et-non-plus-un-service\/","title":{"rendered":"Article \/ CLICK &#038; COLLECT : UN ESPACE ET NON PLUS UN SERVICE"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"3035\" class=\"elementor elementor-3035\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"ob-is-breaking-bad elementor-section elementor-top-section elementor-element elementor-element-3ab9caab elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"3ab9caab\" data-element_type=\"section\" data-settings=\"{&quot;_ob_bbad_use_it&quot;:&quot;yes&quot;,&quot;_ob_bbad_sssic_use&quot;:&quot;no&quot;,&quot;_ob_glider_is_slider&quot;:&quot;no&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-31b5ff42\" data-id=\"31b5ff42\" data-element_type=\"column\" data-settings=\"{&quot;_ob_bbad_is_stalker&quot;:&quot;no&quot;,&quot;_ob_teleporter_use&quot;:false,&quot;_ob_column_hoveranimator&quot;:&quot;no&quot;,&quot;_ob_column_has_pseudo&quot;:&quot;no&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3f8442c ob-has-background-overlay elementor-widget elementor-widget-spacer\" data-id=\"3f8442c\" data-element_type=\"widget\" data-settings=\"{&quot;_ob_spacerat_use&quot;:&quot;no&quot;,&quot;_ob_perspektive_use&quot;:&quot;no&quot;,&quot;_ob_poopart_use&quot;:&quot;yes&quot;,&quot;_ob_shadough_use&quot;:&quot;no&quot;,&quot;_ob_allow_hoveranimator&quot;:&quot;no&quot;,&quot;_ob_widget_stalker_use&quot;:&quot;no&quot;}\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.20.0 - 26-03-2024 *\/\n.elementor-column .elementor-spacer-inner{height:var(--spacer-size)}.e-con{--container-widget-width:100%}.e-con-inner>.elementor-widget-spacer,.e-con>.elementor-widget-spacer{width:var(--container-widget-width,var(--spacer-size));--align-self:var(--container-widget-align-self,initial);--flex-shrink:0}.e-con-inner>.elementor-widget-spacer>.elementor-widget-container,.e-con>.elementor-widget-spacer>.elementor-widget-container{height:100%;width:100%}.e-con-inner>.elementor-widget-spacer>.elementor-widget-container>.elementor-spacer,.e-con>.elementor-widget-spacer>.elementor-widget-container>.elementor-spacer{height:100%}.e-con-inner>.elementor-widget-spacer>.elementor-widget-container>.elementor-spacer>.elementor-spacer-inner,.e-con>.elementor-widget-spacer>.elementor-widget-container>.elementor-spacer>.elementor-spacer-inner{height:var(--container-widget-height,var(--spacer-size))}.e-con-inner>.elementor-widget-spacer.elementor-widget-empty,.e-con>.elementor-widget-spacer.elementor-widget-empty{position:relative;min-height:22px;min-width:22px}.e-con-inner>.elementor-widget-spacer.elementor-widget-empty .elementor-widget-empty-icon,.e-con>.elementor-widget-spacer.elementor-widget-empty .elementor-widget-empty-icon{position:absolute;top:0;bottom:0;left:0;right:0;margin:auto;padding:0;width:22px;height:22px}<\/style>\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-14118bca ob-has-background-overlay elementor-widget elementor-widget-theme-post-title elementor-page-title elementor-widget-heading\" data-id=\"14118bca\" data-element_type=\"widget\" data-settings=\"{&quot;_ob_perspektive_use&quot;:&quot;no&quot;,&quot;_ob_poopart_use&quot;:&quot;yes&quot;,&quot;_ob_shadough_use&quot;:&quot;no&quot;,&quot;_ob_allow_hoveranimator&quot;:&quot;no&quot;,&quot;_ob_widget_stalker_use&quot;:&quot;no&quot;}\" data-widget_type=\"theme-post-title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.20.0 - 26-03-2024 *\/\n.elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}<\/style><h1 class=\"elementor-heading-title elementor-size-default\">Article \/ CLICK &#038; COLLECT : UN ESPACE ET NON PLUS UN SERVICE<\/h1>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5773a9c9 elementor-align-left ob-has-background-overlay elementor-widget elementor-widget-post-info\" data-id=\"5773a9c9\" data-element_type=\"widget\" data-settings=\"{&quot;_ob_perspektive_use&quot;:&quot;no&quot;,&quot;_ob_poopart_use&quot;:&quot;yes&quot;,&quot;_ob_shadough_use&quot;:&quot;no&quot;,&quot;_ob_allow_hoveranimator&quot;:&quot;no&quot;,&quot;_ob_widget_stalker_use&quot;:&quot;no&quot;}\" data-widget_type=\"post-info.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<link rel=\"stylesheet\" href=\"https:\/\/staging.mv-design.fr\/wp-content\/plugins\/elementor\/assets\/css\/widget-icon-list.min.css\"><link rel=\"stylesheet\" href=\"https:\/\/staging.mv-design.fr\/wp-content\/plugins\/elementor-pro\/assets\/css\/widget-theme-elements.min.css\">\t\t<ul class=\"elementor-inline-items elementor-icon-list-items elementor-post-info\">\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-8347034 elementor-inline-item\" itemprop=\"datePublished\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-date\">\n\t\t\t\t\t\t\t\t\t\t<time>09\/01\/2021<\/time>\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-24d86295 ob-has-background-overlay elementor-widget elementor-widget-image\" data-id=\"24d86295\" data-element_type=\"widget\" data-settings=\"{&quot;_ob_photomorph_use&quot;:&quot;no&quot;,&quot;_ob_perspektive_use&quot;:&quot;no&quot;,&quot;_ob_poopart_use&quot;:&quot;yes&quot;,&quot;_ob_shadough_use&quot;:&quot;no&quot;,&quot;_ob_allow_hoveranimator&quot;:&quot;no&quot;,&quot;_ob_widget_stalker_use&quot;:&quot;no&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.20.0 - 26-03-2024 *\/\n.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=\".svg\"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}<\/style>\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"2364\" height=\"2364\" src=\"https:\/\/staging.mv-design.fr\/wp-content\/uploads\/2021\/06\/IMAGE-pour-la-HOME.jpg\" class=\"attachment-full size-full wp-image-773\" alt=\"click-and-collect-HOME\" srcset=\"https:\/\/staging.mv-design.fr\/wp-content\/uploads\/2021\/06\/IMAGE-pour-la-HOME.jpg 2364w, https:\/\/staging.mv-design.fr\/wp-content\/uploads\/2021\/06\/IMAGE-pour-la-HOME-300x300.jpg 300w, https:\/\/staging.mv-design.fr\/wp-content\/uploads\/2021\/06\/IMAGE-pour-la-HOME-1024x1024.jpg 1024w, https:\/\/staging.mv-design.fr\/wp-content\/uploads\/2021\/06\/IMAGE-pour-la-HOME-150x150.jpg 150w, https:\/\/staging.mv-design.fr\/wp-content\/uploads\/2021\/06\/IMAGE-pour-la-HOME-768x768.jpg 768w, https:\/\/staging.mv-design.fr\/wp-content\/uploads\/2021\/06\/IMAGE-pour-la-HOME-1536x1536.jpg 1536w, https:\/\/staging.mv-design.fr\/wp-content\/uploads\/2021\/06\/IMAGE-pour-la-HOME-2048x2048.jpg 2048w, https:\/\/staging.mv-design.fr\/wp-content\/uploads\/2021\/06\/IMAGE-pour-la-HOME-12x12.jpg 12w, https:\/\/staging.mv-design.fr\/wp-content\/uploads\/2021\/06\/IMAGE-pour-la-HOME-1200x1200.jpg 1200w\" sizes=\"(max-width: 2364px) 100vw, 2364px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1ab01711 ob-harakiri-inherit ob-has-background-overlay elementor-widget elementor-widget-text-editor\" data-id=\"1ab01711\" data-element_type=\"widget\" data-settings=\"{&quot;_ob_use_harakiri&quot;:&quot;yes&quot;,&quot;_ob_harakiri_writing_mode&quot;:&quot;inherit&quot;,&quot;_ob_postman_use&quot;:&quot;no&quot;,&quot;_ob_perspektive_use&quot;:&quot;no&quot;,&quot;_ob_poopart_use&quot;:&quot;yes&quot;,&quot;_ob_shadough_use&quot;:&quot;no&quot;,&quot;_ob_allow_hoveranimator&quot;:&quot;no&quot;,&quot;_ob_widget_stalker_use&quot;:&quot;no&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.20.0 - 26-03-2024 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p>Le click &amp; collect n\u2019est pas nouveau, mais la crise sanitaire a incontestablement acc\u00e9l\u00e9r\u00e9 le d\u00e9ploiement de ce service de retrait en magasin des commandes effectu\u00e9es en ligne. Qu\u2019il s\u2019agisse d\u2019un point de retrait en magasin ou de curbside pick up, les enseignes, y compris non-alimentaires comme Kiabi, Action, Cultura ou Intersport, ont rapidement int\u00e9gr\u00e9 ce service.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-66840264 ob-harakiri-inherit ob-has-background-overlay elementor-widget elementor-widget-heading\" data-id=\"66840264\" data-element_type=\"widget\" data-settings=\"{&quot;_ob_use_harakiri&quot;:&quot;yes&quot;,&quot;_ob_harakiri_writing_mode&quot;:&quot;inherit&quot;,&quot;_ob_harakiri_text_clip&quot;:&quot;none&quot;,&quot;_ob_perspektive_use&quot;:&quot;no&quot;,&quot;_ob_poopart_use&quot;:&quot;yes&quot;,&quot;_ob_shadough_use&quot;:&quot;no&quot;,&quot;_ob_allow_hoveranimator&quot;:&quot;no&quot;,&quot;_ob_widget_stalker_use&quot;:&quot;no&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Et le client devient physique \u2026<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-12a14c36 ob-harakiri-inherit ob-has-background-overlay elementor-widget elementor-widget-text-editor\" data-id=\"12a14c36\" data-element_type=\"widget\" data-settings=\"{&quot;_ob_use_harakiri&quot;:&quot;yes&quot;,&quot;_ob_harakiri_writing_mode&quot;:&quot;inherit&quot;,&quot;_ob_postman_use&quot;:&quot;no&quot;,&quot;_ob_perspektive_use&quot;:&quot;no&quot;,&quot;_ob_poopart_use&quot;:&quot;yes&quot;,&quot;_ob_shadough_use&quot;:&quot;no&quot;,&quot;_ob_allow_hoveranimator&quot;:&quot;no&quot;,&quot;_ob_widget_stalker_use&quot;:&quot;no&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Le click &amp; collect pr\u00e9sente deux avantages de taille pour le client. Si la motivation principale r\u00e9side dans la gratuit\u00e9 ou l\u2019\u00e9conomie sur les frais de livraison, c\u2019est aussi le moyen d\u2019une plus grande souplesse. Puisqu\u2019il se base sur les stocks disponibles en magasin, le produit peut-\u00eatre mis \u00e0 disposition en un temps record et le client reste libre de choisir le moment le plus adapt\u00e9 dans sa journ\u00e9e pour le r\u00e9cup\u00e9rer.<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:paragraph --><\/p>\n<p>Mode de retrait pour digital shopper impatient ? Pas seulement. Le click &amp; collect est en v\u00e9rit\u00e9 un pivot d\u00e9cisif dans le parcours client puisqu\u2019il parvient \u00e0 convertir les adeptes du e-shopping en clients physiques et \u00e0 les drainer jusqu\u2019en magasin.<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:paragraph --><\/p>\n<p>Le rapport de la FEVAD publi\u00e9 en 2018, d\u00e9montre que pr\u00e8s de 33 % des e-clients avaient d\u2019ailleurs profit\u00e9 du retrait d&rsquo;une commande pour acheter d&rsquo;autres produits lors de leur passage en point de vente. C\u2019est donc un activateur de trafic, de vente additionnelle et l\u2019occasion pour les vendeurs de se r\u00e9approprier leur r\u00f4le de conseil.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6a1a63c7 ob-harakiri-inherit ob-has-background-overlay elementor-widget elementor-widget-heading\" data-id=\"6a1a63c7\" data-element_type=\"widget\" data-settings=\"{&quot;_ob_use_harakiri&quot;:&quot;yes&quot;,&quot;_ob_harakiri_writing_mode&quot;:&quot;inherit&quot;,&quot;_ob_harakiri_text_clip&quot;:&quot;none&quot;,&quot;_ob_perspektive_use&quot;:&quot;no&quot;,&quot;_ob_poopart_use&quot;:&quot;yes&quot;,&quot;_ob_shadough_use&quot;:&quot;no&quot;,&quot;_ob_allow_hoveranimator&quot;:&quot;no&quot;,&quot;_ob_widget_stalker_use&quot;:&quot;no&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Le click & collect, largement popularis\u00e9 par la crise, doit donner une nouvelle dimension au commerce physique<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1d12c683 ob-harakiri-inherit ob-has-background-overlay elementor-widget elementor-widget-text-editor\" data-id=\"1d12c683\" data-element_type=\"widget\" data-settings=\"{&quot;_ob_use_harakiri&quot;:&quot;yes&quot;,&quot;_ob_harakiri_writing_mode&quot;:&quot;inherit&quot;,&quot;_ob_postman_use&quot;:&quot;no&quot;,&quot;_ob_perspektive_use&quot;:&quot;no&quot;,&quot;_ob_poopart_use&quot;:&quot;yes&quot;,&quot;_ob_shadough_use&quot;:&quot;no&quot;,&quot;_ob_allow_hoveranimator&quot;:&quot;no&quot;,&quot;_ob_widget_stalker_use&quot;:&quot;no&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Mais les enseignes tirent-elles vraiment profit de ce potentiel ? Bien souvent l\u2019int\u00e9gration du click &amp; collect se superpose \u00e0 un plan initial et un parcours n\u2019ayant pas \u00e9t\u00e9 pr\u00e9vu \u00e0 cet effet : mixer avec le comptoir d\u2019encaissement sans distinction de flux, efficacit\u00e9 logistique mais relation limit\u00e9e, ajout d\u2019un bloc de casiers autonomes. Le service est rendu, mais l\u2019exp\u00e9rience reste strictement transactionnelle &#8211; dommage. Et s\u2019il s\u2019agissait de penser la collecte non plus comme un service, mais comme un espace pouvant se mettre davantage en empathie avec le client ? Comment optimiser son exp\u00e9rience ? Que peut-il lui manquer ? Comment revaloriser les atouts inh\u00e9rents au commerce physique ?<\/p>\n<!-- \/wp:paragraph --><!-- wp:paragraph -->\n<p><strong>De nouveaux formats voient le jour et donnent une nouvelle dimension au click &amp; collect &#8211; trois influences sont \u00e0 l\u2019\u0153uvre :<\/strong><\/p>\n<!-- \/wp:paragraph --><!-- wp:paragraph -->\n<p><strong>#1 &#8211; Le format \u00ab\u00a0pick-up store\u00a0\u00bb<\/strong><\/p>\n<!-- \/wp:paragraph --><!-- wp:paragraph -->\n<p>Nous sommes tous \u00e0 la recherche d\u2019imm\u00e9diatet\u00e9 et la rapidit\u00e9 de livraison suppose un maillage territorial aussi fin que possible. Mais ouvrir des magasins co\u00fbte cher, en particulier en ville o\u00f9 les loyers sont \u00e9lev\u00e9s. Plut\u00f4t que de d\u00e9ployer des concepts complets, certaines enseignes font le choix d\u2019implanter des formats 100% pick-up. Le 1<sup>er<\/sup> janvier 2020, la marque Huawei r\u00e9v\u00e9lait un magasin cylindrique enti\u00e8rement g\u00e9r\u00e9 par un bras robotique. Accessible 24h\/24, cette cellule futuriste permet de retirer les commandes finalis\u00e9es en ligne en scannant un QR code. Il est \u00e9galement possible d\u2019acheter sur place une courte s\u00e9lection de produits gr\u00e2ce \u00e0 un \u00e9cran tactile.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-140629a ob-has-background-overlay elementor-widget elementor-widget-image\" data-id=\"140629a\" data-element_type=\"widget\" data-settings=\"{&quot;_ob_photomorph_use&quot;:&quot;no&quot;,&quot;_ob_perspektive_use&quot;:&quot;no&quot;,&quot;_ob_poopart_use&quot;:&quot;yes&quot;,&quot;_ob_shadough_use&quot;:&quot;no&quot;,&quot;_ob_allow_hoveranimator&quot;:&quot;no&quot;,&quot;_ob_widget_stalker_use&quot;:&quot;no&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"2560\" height=\"1620\" src=\"https:\/\/staging.mv-design.fr\/wp-content\/uploads\/2021\/06\/SBX20190711-Beijing-Express-Store_3-e1563281724923-scaled-1.jpg\" class=\"attachment-full size-full wp-image-770\" alt=\"\" srcset=\"https:\/\/staging.mv-design.fr\/wp-content\/uploads\/2021\/06\/SBX20190711-Beijing-Express-Store_3-e1563281724923-scaled-1.jpg 2560w, https:\/\/staging.mv-design.fr\/wp-content\/uploads\/2021\/06\/SBX20190711-Beijing-Express-Store_3-e1563281724923-scaled-1-300x190.jpg 300w, https:\/\/staging.mv-design.fr\/wp-content\/uploads\/2021\/06\/SBX20190711-Beijing-Express-Store_3-e1563281724923-scaled-1-1024x648.jpg 1024w, https:\/\/staging.mv-design.fr\/wp-content\/uploads\/2021\/06\/SBX20190711-Beijing-Express-Store_3-e1563281724923-scaled-1-768x486.jpg 768w, https:\/\/staging.mv-design.fr\/wp-content\/uploads\/2021\/06\/SBX20190711-Beijing-Express-Store_3-e1563281724923-scaled-1-1536x972.jpg 1536w, https:\/\/staging.mv-design.fr\/wp-content\/uploads\/2021\/06\/SBX20190711-Beijing-Express-Store_3-e1563281724923-scaled-1-2048x1296.jpg 2048w, https:\/\/staging.mv-design.fr\/wp-content\/uploads\/2021\/06\/SBX20190711-Beijing-Express-Store_3-e1563281724923-scaled-1-16x10.jpg 16w, https:\/\/staging.mv-design.fr\/wp-content\/uploads\/2021\/06\/SBX20190711-Beijing-Express-Store_3-e1563281724923-scaled-1-1200x759.jpg 1200w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3cb087c2 ob-harakiri-inherit ob-has-background-overlay elementor-widget elementor-widget-text-editor\" data-id=\"3cb087c2\" data-element_type=\"widget\" data-settings=\"{&quot;_ob_use_harakiri&quot;:&quot;yes&quot;,&quot;_ob_harakiri_writing_mode&quot;:&quot;inherit&quot;,&quot;_ob_postman_use&quot;:&quot;no&quot;,&quot;_ob_perspektive_use&quot;:&quot;no&quot;,&quot;_ob_poopart_use&quot;:&quot;yes&quot;,&quot;_ob_shadough_use&quot;:&quot;no&quot;,&quot;_ob_allow_hoveranimator&quot;:&quot;no&quot;,&quot;_ob_widget_stalker_use&quot;:&quot;no&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>En novembre dernier Starbucks testait son Starbucks Pick-up only, \u00e0 Manhattan. Un format exclusivement d\u00e9di\u00e9 au retrait des boissons command\u00e9es et pr\u00e9-pay\u00e9es via l\u2019application mobile. L\u2019enseigne a annonc\u00e9 l\u2019ouverture de 300 unit\u00e9s en juin dernier.<\/p>\n<!-- \/wp:paragraph --><!-- wp:paragraph -->\n<p><strong>#2 &#8211; La conciergerie de marque<\/strong><\/p>\n<!-- \/wp:paragraph --><!-- wp:paragraph -->\n<p>En compl\u00e9ment de son appartement iconique et pour pallier l\u00e0 aussi un maillage territorial encore discret, Sezane a rapidement lanc\u00e9 ses \u00ab\u00a0conciergeries\u00a0\u00bb visant \u00e0 fluidifier l\u2019exp\u00e9rience client. Car le talon d\u2019Achille du e-commerce n\u2019est autre que la gestion des retours. Cliquer, collecter, rentrer chez soi, ouvrir le colis, r\u00e9aliser que le taille ne convient pas, refaire la queue en boutique pour obtenir un remboursement ou pire, conserver l\u2019article par manque de temps n\u2019est pas si rare et peut d\u00e9grader l\u2019exp\u00e9rience v\u00e9cue. La conciergerie d\u00e9joue cette \u00e9ventualit\u00e9, puisqu\u2019une fois la commande r\u00e9ceptionn\u00e9e il est possible de l\u2019essayer sur place dans les cabines\u00a0\u00e0 disposition. Tout est pr\u00e9vu pour g\u00e9rer imm\u00e9diatement les potentiels retours afin de r\u00e9duire les all\u00e9es-et-venues des client\u00b7e\u00b7s.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3bdd1434 ob-has-background-overlay elementor-widget elementor-widget-image\" data-id=\"3bdd1434\" data-element_type=\"widget\" data-settings=\"{&quot;_ob_photomorph_use&quot;:&quot;no&quot;,&quot;_ob_perspektive_use&quot;:&quot;no&quot;,&quot;_ob_poopart_use&quot;:&quot;yes&quot;,&quot;_ob_shadough_use&quot;:&quot;no&quot;,&quot;_ob_allow_hoveranimator&quot;:&quot;no&quot;,&quot;_ob_widget_stalker_use&quot;:&quot;no&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1100\" height=\"733\" src=\"https:\/\/staging.mv-design.fr\/wp-content\/uploads\/2021\/06\/Sezane-2-1100x733-1.jpg\" class=\"attachment-full size-full wp-image-771\" alt=\"\" srcset=\"https:\/\/staging.mv-design.fr\/wp-content\/uploads\/2021\/06\/Sezane-2-1100x733-1.jpg 1100w, https:\/\/staging.mv-design.fr\/wp-content\/uploads\/2021\/06\/Sezane-2-1100x733-1-300x200.jpg 300w, https:\/\/staging.mv-design.fr\/wp-content\/uploads\/2021\/06\/Sezane-2-1100x733-1-1024x682.jpg 1024w, https:\/\/staging.mv-design.fr\/wp-content\/uploads\/2021\/06\/Sezane-2-1100x733-1-768x512.jpg 768w, https:\/\/staging.mv-design.fr\/wp-content\/uploads\/2021\/06\/Sezane-2-1100x733-1-16x12.jpg 16w\" sizes=\"(max-width: 1100px) 100vw, 1100px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-64c4e3df ob-harakiri-inherit ob-has-background-overlay elementor-widget elementor-widget-text-editor\" data-id=\"64c4e3df\" data-element_type=\"widget\" data-settings=\"{&quot;_ob_use_harakiri&quot;:&quot;yes&quot;,&quot;_ob_harakiri_writing_mode&quot;:&quot;inherit&quot;,&quot;_ob_postman_use&quot;:&quot;no&quot;,&quot;_ob_perspektive_use&quot;:&quot;no&quot;,&quot;_ob_poopart_use&quot;:&quot;yes&quot;,&quot;_ob_shadough_use&quot;:&quot;no&quot;,&quot;_ob_allow_hoveranimator&quot;:&quot;no&quot;,&quot;_ob_widget_stalker_use&quot;:&quot;no&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>La Conciergerie G\u00e9n\u00e9rale, ouverte \u00e0 quelques encablures de la rue Saint Fiacre en juin 2019 va m\u00eame plus loin et propose un service de retouche, une s\u00e9lection de soins du linge pour prolonger la dur\u00e9e de vie des v\u00eatements, une machine \u00e0 coudre en libre-service\u00a0et des tables rondes sur la mode eco-responsable ! Le recours au click &amp; collect donne ici naissance \u00e0 un espace communautaire in\u00e9dit qui d\u00e9passe le seul retrait et prolonge l\u2019univers de la marque.<\/p>\n<!-- \/wp:paragraph --><!-- wp:paragraph -->\n<p><strong>#3 &#8211; Le hub multi-services<\/strong><\/p>\n<!-- \/wp:paragraph --><!-- wp:paragraph -->\n<p>La logistique ne doit pas se faire au d\u00e9triment du confort et de l&rsquo;esth\u00e9tique. La soci\u00e9t\u00e9 postale finlandaise Posti a mis au jour, \u00e0 Helsinki, un point de retrait sans pr\u00e9c\u00e9dent baptis\u00e9 Posti Box. Con\u00e7u autour de 600 casiers autonomes, cet espace offre une palette de services inspirants : caf\u00e9t\u00e9ria, zone de d\u00e9ballage avec station de tri s\u00e9lectifs, espace de test et cabine d\u2019essayage. Le concept int\u00e8gre m\u00eame un corner marchand pouvant \u00eatre lou\u00e9 par les DNVB pour exposer et faire d\u00e9couvrir leur offre. Un v\u00e9ritable hub pens\u00e9 comme un concept store et dont l\u2019ambiance donne paradoxalement envie de prolonger un temps que l\u2019on juge habituellement subi.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"ob-is-breaking-bad elementor-section elementor-top-section elementor-element elementor-element-6aaa36d4 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"6aaa36d4\" data-element_type=\"section\" data-settings=\"{&quot;_ob_bbad_use_it&quot;:&quot;yes&quot;,&quot;_ob_bbad_sssic_use&quot;:&quot;no&quot;,&quot;_ob_glider_is_slider&quot;:&quot;no&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5ae246db\" data-id=\"5ae246db\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;_ob_bbad_is_stalker&quot;:&quot;no&quot;,&quot;_ob_teleporter_use&quot;:false,&quot;_ob_column_hoveranimator&quot;:&quot;no&quot;,&quot;_ob_column_has_pseudo&quot;:&quot;no&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-54199d97 elementor-post-navigation-borders-yes ob-has-background-overlay elementor-widget elementor-widget-post-navigation\" data-id=\"54199d97\" data-element_type=\"widget\" data-settings=\"{&quot;_ob_perspektive_use&quot;:&quot;no&quot;,&quot;_ob_poopart_use&quot;:&quot;yes&quot;,&quot;_ob_shadough_use&quot;:&quot;no&quot;,&quot;_ob_allow_hoveranimator&quot;:&quot;no&quot;,&quot;_ob_widget_stalker_use&quot;:&quot;no&quot;}\" data-widget_type=\"post-navigation.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-post-navigation\">\n\t\t\t<div class=\"elementor-post-navigation__prev elementor-post-navigation__link\">\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-post-navigation__separator-wrapper\">\n\t\t\t\t\t<div class=\"elementor-post-navigation__separator\"><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"elementor-post-navigation__next elementor-post-navigation__link\">\n\t\t\t\t<a href=\"https:\/\/staging.mv-design.fr\/en\/article-b-corp-et-fier-de-lere\/\" rel=\"next\"><span class=\"elementor-post-navigation__link__next\"><span class=\"post-navigation__next--title\">B CORP, ET FIER DE L&rsquo;\u00caTRE !<\/span><\/span><span class=\"post-navigation__arrow-wrapper post-navigation__arrow-next\"><i class=\"fa fa-arrow-circle-o-right\" aria-hidden=\"true\"><\/i><span class=\"elementor-screen-only\">Next<\/span><\/span><\/a>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>De nouveaux formats voient le jour et donnent une nouvelle dimension au click &#038; collect <\/p>","protected":false},"author":1,"featured_media":773,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[16],"tags":[],"class_list":["post-3035","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actu"],"_links":{"self":[{"href":"https:\/\/staging.mv-design.fr\/en\/wp-json\/wp\/v2\/posts\/3035","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/staging.mv-design.fr\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/staging.mv-design.fr\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/staging.mv-design.fr\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/staging.mv-design.fr\/en\/wp-json\/wp\/v2\/comments?post=3035"}],"version-history":[{"count":7,"href":"https:\/\/staging.mv-design.fr\/en\/wp-json\/wp\/v2\/posts\/3035\/revisions"}],"predecessor-version":[{"id":4014,"href":"https:\/\/staging.mv-design.fr\/en\/wp-json\/wp\/v2\/posts\/3035\/revisions\/4014"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/staging.mv-design.fr\/en\/wp-json\/wp\/v2\/media\/773"}],"wp:attachment":[{"href":"https:\/\/staging.mv-design.fr\/en\/wp-json\/wp\/v2\/media?parent=3035"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/staging.mv-design.fr\/en\/wp-json\/wp\/v2\/categories?post=3035"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/staging.mv-design.fr\/en\/wp-json\/wp\/v2\/tags?post=3035"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}