MARQUETTE
strategy:
• Marquette is a concept store, located in a shopping center, which presents a selection of pure web players and new, quality, ingenious and responsible products (fashion, beauty, grocery, decoration).
• After the first 2 openings in Toulouse and Calais, Marquette wanted to make its concept evolve for the openings of Dijon Toison d’Or and BAB 2.
solution:
• This evolution of the concept is based on Marquette DNA, with the playful and creative decor of a Pop Market, with all the codes of the fresh produce market, such as the day’s arrivals, the stalls and the crates,
• The Marquette brand and its logo are strongly expressed, while ensuring a good balance with the product brands presented,
• Pop and colorful signage structures the store and the offer,
• The hyper-modular furniture allows the brand to constantly renew its selection,
• All this for a very controlled investment per sqm.2.
expertise:
Architectural concept, customer journey and experience, graphic universe, technical development
EXPREssion de
l'enseigne marquette
et de son logo, tout
en assurant un bon
équilibre avec les
produits présentés
